TAMARA RALPH - FOUNDER & CREATIVE DIRECTOR

Born to a creative family of fourth generation couturiers, stylists and designers in Sydney, Australia, Ralph discovered her passion for creativity at a young age. She began designing at the age of twelve years old, under the careful guidance of her mother and grandmother. Ralph later went on to study at the prestigious Whitehouse Institute of Design in Sydney.

Ralph’s passion for creating unique iconic pieces saw her quickly establish herself within the luxury fashion industry when she moved to London in 2005, where her designs became recognised by a more international audience and where she founded Ralph & Russo in 2010. Under Ralph’s creative direction, she carved out a strong positioning within the luxury market within only 11 years.

In 2014, Ralph became the first Creative Director from the UK in nearly a century deemed eligible by The Chambre Syndicale De La Haute Couture to show during Paris Haute Couture Fashion Week and was one of only 3 female creative directors globally to be invited on the coveted schedule.

Ralph is recognised by key players within the luxury industry for her achievements, securing inclusion in the most respected lists; Fortune Magazine’s ‘40 Under 40’, and The Business of Fashion Top 500. In 2016, Ralph was honoured with the Outstanding Achievement Award at the Walpole British Luxury Awards. And in 2019, ‘Excellence in Craftsmanship‘ and the ‘2019 Outstanding Achievement’ at the Luxury Briefing Awards, which serves as a testament to her creative vision. In 2020 she paved the way by digitally presenting the first ever avatar for haute couture, garnering unprecedented coverage to the total of 7 billion impressions.

Ralph launched the brand Tamara Ralph in 2022 and is the Creative Director and Founder.

Tamara Ralph's vision for her brand is to fuse her innate sense of luxury with craftsmanship and quality across key product categories within the luxury sector. She has created designs behind some of fashion’s most iconic women and moments including Beyonce’s Mrs. Carter world tour, Angelina Jolie’s damehood, and Megan Markle’s engagement dress. From fashion and sustainability right through to women’s rights and equality, Ralph has avidly supported a wide range of philanthropy initiatives throughout her career.

"We are creating the world we wish existed" Tamara Ralph

DAUM BY TAMARA RALPH

Poétique Collection by Tamara Ralph pays homage to the Art Nouveau movement, a core inspiration for Daum, while embodying a resolutely modern and boldly feminine vision.

The collection reinterprets Art Nouveau codes with references to nature through organic forms resembling draped fabric, unfolding like a flower in bloom. It features undulating lines, asymmetrical curves, golden and white pearls adorning metal crowns, and a sensual aesthetic in a palette of soft pinks.

“I have long been both an admirer and a collector of Daum myself, and so this partnership felt incredibly organic and authentic from the beginning. Whilst our brands live in different spheres, we share the same pillars of exceptional craftsmanship and intricate, intentional and considered design. We also share the same values, and I find the brand’s inherently Parisienne techniques to be both unique as well as timelessly alluring. It has always been my intention to evolve my brand into one that encompasses a full lifestyle offering, and I could not think of a more well-aligned partner than Daum to help me in doing so.” - Tamara Ralph

With this collection, Daum and Tamara Ralph present an opportunity to explore crystal art through a powerful and uniquely feminine lens, while honoring the heritage and tradition of French crystal-making. Soft pink tones, draped lines, and pearl accents reflect Tamara Ralph’s singular vision, adding a new dimension to Daum’s iconic style.

“Collaborating with Tamara Ralph is a unique opportunity to reinterpret
our Art Nouveau DNA through a noble and timeless material like crystal. We approached this project boldly, incorporating the iconic elements of Art Nouveau—a style so dear to Daum—and infusing the spirit of haute couture into crystal, while remaining true to our shared values of elegance and refinement.” - The Daum Design Team

The collection will be available from January 16th in Daum boutiques and Daum online boutique.

Shop The Collection Online