DAUM BY TAMARA RALPH

Poétique Collection by Tamara Ralph pays homage to the Art Nouveau movement, a core inspiration for Daum, while embodying a resolutely modern and boldly feminine vision.

The collection reinterprets Art Nouveau codes with references to nature through organic forms resembling draped fabric, unfolding like a flower in bloom. It features undulating lines, asymmetrical curves, golden and white pearls adorning metal crowns, and a sensual aesthetic in a palette of soft pinks.

“I have long been both an admirer and a collector of Daum myself, and so this partnership felt incredibly organic and authentic from the beginning. Whilst our brands live in different spheres, we share the same pillars of exceptional craftsmanship and intricate, intentional and considered design. We also share the same values, and I find the brand’s inherently Parisienne techniques to be both unique as well as timelessly alluring. It has always been my intention to evolve my brand into one that encompasses a full lifestyle offering, and I could not think of a more well-aligned partner than Daum to help me in doing so.” - Tamara Ralph

With this collection, Daum and Tamara Ralph present an opportunity to explore crystal art through a powerful and uniquely feminine lens, while honoring the heritage and tradition of French crystal-making. Soft pink tones, draped lines, and pearl accents reflect Tamara Ralph’s singular vision, adding a new dimension to Daum’s iconic style.

“Collaborating with Tamara Ralph is a unique opportunity to reinterpret
our Art Nouveau DNA through a noble and timeless material like crystal. We approached this project boldly, incorporating the iconic elements of Art Nouveau—a style so dear to Daum—and infusing the spirit of haute couture into crystal, while remaining true to our shared values of elegance and refinement.” - The Daum Design Team

The collection will be available from January 16th in Daum boutiques and Daum online boutique.

Shop The Collection Online